It is strange how Google has become a key element in our daily lives for getting information.
THE MOST VISITED WEBSITE IN THE WORLD
However, it was their purchase of a video website in 2006, which was only 18 months old, that is now changing the corporate world today.
Even with its one billion users, YouTube is still yet to reach its potential. It’s become less about the crazy cat videos and more a place for businesses to grow their brand awareness, improve their customer service and make more sales.
Speak to a child under the age of 15 and ask them what live TV shows they watch. Not Netflix, BBC iPlayer or other streaming services but live broadcasting shows. They watch very few if any. But ask them which YouTube channels they subscribe to or watch? You’ll see the difference.
Millennials are people born between 1982 and 2004. These people have grown up with the internet, social media and smart phones. Information is in such an abundance for young people, they don’t seek it out answers from other people, they seek it out online.
If they have an issue with something, they don’t call an expert straight away. They “YouTube it” first to see if it can be solved by themselves. It is these millennials who are now becoming big decision makers within a business, becoming business owners themselves and becoming influential in their own right. YouTube is part of their everyday life and is massively part of their purchasing decisions.